Special Delivery

Check out this cool project etsy is involved in:
They are collecting Valentine's cards from different Etsy users and sending them out with meals from citymeals-on-wheels for people in need across the city. They are trying to collect 18,000 cards! how amazing is that!

So, if this meant having a chance to do something good and motivate myself to make some art, I'm always happy to be involved. I made a series of 20 cards on old book page with 2 funny looking birds on them. I send 10 out to Adam who's in charge of the project, and kept 10 to send to my etsy shop buyers when they buy from my store. I hope that I'll get rid of all of them before Valentine's get here.

Nemanja Knezevic

Nemanja Knezevic, originally uploaded by Aya Rosen (the artist formerly known as Lilly1975).

You have to check out this really incredible photographer!

www.louchelink.com

Severine

Ned and I haven't shot in about a month and a half, Ned was sick, we were tired, then sad with his dad's cancer news and other things, it's winter, it's cold, we were busy with other things.

We've seen Severine's Model mayhem page a while ago, and both liked her style and photo personality, Ned wrote her an e-mail and said we'd love to shoot with her if she ever comes to NY. Then, a couple of weeks ago, she wrote back to say she's going to be in New York for a week and would love to shoot with us.

Ned and I were pretty nervous about this, we both felt unpracticed in taking pictures and also, unprepered, we decided ot not have hair, make up or wardrobe for this one and to just shoot intuativly, without any type of concept or idea.

So the day started sort of slow, as Ned was adjusting the lights and figuring out while shooting what are better angles, I was very tired and feeling sort of sick and upset all day, which meant I couldn't really take any charge as far as outfits goes, Ned had to deal with everyting on his own and I felt like a usless lump.

Severine on her side, was really nice but also very closed, she felt very guarded and dignified, I liked her strangth but it felt somewhat hard to communicate, She was pretty shocked when Ned asked her to shoot without any make up on, and then also made her wet her hair and let it frizz as it naturally wants to and not just be straight like she's used to wear it all the time, I had to go out and get a blowdryer so she can strighten it before the shoot.
We talked about how we all see ourselves in different ways and always want to look like different people then ourselves. Both me and Ned agreed that her hair looks beautiful when it's curly, it actually looks like a lion's mane, but she wasn't intierly convinced.

When she was drying her hair in the bathroom, I fall asleep, I only slept for about 10 minutes, but when she came out I felt a lot more refreshed and much more awake. I looked into my camera and were shocked to discover I took 174 pictures! I felt like I was doing nothing all day...
Andthen when I downloaded them I was even more amazed at how the pictures came out. I really love what I shot. I think it's my favorite photos that I took of a girl that isn't me.

We are shooting again tomorrow and I'm going ot try and use Ned's lens and not my own, I'm ciourious to see how those would come out.

Book of love

I knew from before Christmas that this year I want to make something special for Valentine's however, I also knew that: 1) I didn't want it to be pink 2) I didn't want it to be heart shape or decorated with heart and 3) I didn't want it to be a card - cause all those things, or a combination of them seem to me like they belong on a Barbie box rather then a serious and meaningful love gesture.

I thought about gifts that i got in the past and which ones was the most meaningful to me and made me feel real special, and most of them were handmade and included more of the time and thought of the giver then their money or shopping abilities.

So I made some small art kits that are made for you to make a beautiful small love book for a person you care about. Each kit contain a small notebooks (somewhere between 4"X6" - 2"X3"), a pencil and 5 color crayons, all warped in a beautiful white fabric bag with 2 silhouette in red (see - no pink!)

All you need to do is draw, write, doddle, quote, compose poems or songs, and make someone that your loved one would cherish. You don't have to be a great artist, just make something from your heart!

I've made 16 of those, 10 to sell, and 6 as a wonderful Valentine's give away. If you want to get one of those, all you need to do is buy something from my store and type in "bookoflove" into the "massage to seller" box - and you'll get one of those beautiful art kit!

There are only 6 of those, so you have to hurry!

Work in Progress

I really hate leaving stuff in the middle, especially when I was working on this for the better part of the day and are about an hour away from completion. But Ned and I agreed to go to sleep at 3:00 AM tonight and it's already 3:10, so I'd better put it down and finish it tomorrow.

So this is a little preview for my new Valentine's item, I wanted to do something for the holiday for the past couple of weeks and tried to avoid either hearts or cards, which left me with pretty much nothing. I think I like my solution for it! I can't wait to finish it tomorrow.

The one clue I'm giving is this - I'm going to make 16 of those, 10 are for sale and 6 will be giveaways. So stay tuned cause I'm going to post those up tomorrow!

Happy valentine's...

Maron Resur on LoucheLink

Maron Resur on LoucheLink, originally uploaded by Aya Rosen (the artist formerly known as Lilly1975).

This site is becoming such an awesome way to get to know artists who's work I wasn't aware of before.

This painter is just spectacular, check out her work and read the interview at:
www.louchelink.com

Google Analytics

Look I'm on the front page again! how cool is that!

This is one of those blog entries who would really interest only people who are on Etsy, but hell - I'm going to write it anyway cause I'm excited and also need to put things in order inside my brain.

Yesterday, after not doing it for a very long time, I went into the Etsy forum, It's a stressful place to hang out that usually makes me both loose a couple of hours before I even notice, and get me very angry about ususally very small things (like a person that makes another acount just ot put themselves in treasuries or expectations to lower shipping rates and so on) but it's still one of the best place to learn about what's new in Etsy and catch somw usful information and non usful gossip.

So the big piece of news I found was that now, I could finally link google analytics to my Etsy store. I've been using google analitics with all my other websites (yes, there are a lot of those...) and most of the time it's just a nice ego pat in the back to see how many people are seeing my sites, also, when views drop I know it's time to update the sites, it's also a good way to see if I was featured anywhere and other such interesting things.

I really wanted to have analytics on the Etsy store, mostly for that ego pet in the back - when nothing sales for a week and I get really worried, it would cheer me up to know that things are still working and people are still looking in my shop.
I honesly didn't expect and suprises.

Boy - what I wrong!

This is the interesting things I've learn from less then 24 hours of data (I installed it at about 4:00 AM last night, and the numbers I have so far are true to about 4:00 PM)

Big surprise number 1
I had 80 views so far, I didn't update my store today neither renew or list anything new, and still the store generated a really nice amount of views, much more then I expected. I always assumed that on non listing days I have about 0-20 views (seeing the view count change on the first few listed items). This is really good to know and makes me a little less stressed out about renewing or listing all the time. Right now I either list or renew an avrage of 5 items a day, knowing that on a no list day I still get visits, makes me want to rethink the whole "renewing" thing alltogether, or at least do it less. This will definitly save me some money.

Big surprise number 2
30 of the 80 views were direct. That means that people who visited my store knew where they were going cause their either RSS it or bookmark it or go and check it on their own accord. I think this is super cool, I really didn't expect this amount of direct traffic at all. I've been thinking and puting a lot of efort in preserving repete costumers and making sure people who buy from my store would feel comfortable to do so again, and it's really nice to see this is working (I know that at least one of those 30 people is my sister who will not buy from my store cause she can have anything she wants for free, but still...)

Big surprise number 3
I always assumed that my main and probably only useful marketing tool was flickr, I actually often encourage etsy people to use it to promote their stores and was sure this was the tool that divery most trafic to my Etsy store. My reasoning was this - I get a lot of views on flickr, so a certain % of those people go and check my store. Frickr indeed diverted some traffic to my store, but actually a lot less then I thought - only 4 hits came out of flickr. I have about 500 hits on flickr on avrage so 4 hits on the store out of 500 is a pretty crappy turn up, much less then I expected.
My blog however, generated 2 hits to theEtsy store, while only having about 10 hits for itself.

Why is this important?! because it means that even though less people read the blog then the people who see my flickr account, they are more likely to see my store (probably cause the blog have etsy mini with images on it, while in flickr, you have to move from the photo page, to my profile, to a link to the store) so even though it feels redundent to update a blog that only have about 20-30 readers a day in avrage - it's not! and I could and should aspire to emprove the blog to have more readers.

Big surprise number 4
And this one is a really big shock! my larger sorce of entries, as said, were direct hits, but second, with 18 hits was.... (drum roll...) google! can you believe it?! 18 people got into my store by searching things. This means that:
1) I'm really good at tagging and choosing words to use in my descriptions.
2) There is always room for emprovment and I should look more into what makes strong keywords (well, aside of XXX and sex).

What were people looking for that lead them ot my etsy store?!
the most common words were Etsy and Etsy.com after that were Blue bondage, perfect tea set, owl shaped mug, Illustration + humble, circa ceramics, paper menagerie, interesting historical events and a few other words.

At a first glance this seem really random, but then I figure out that at least one of the words in each of those searches was in the title of the listing (aside of etsy and etsy.com of course) - why is this important?! Because it means that titles as far as google search robots are concern, probably worth more then taggs. So, I am going to try and keep my titles as descriptive as possible.

Since if some wants a painting of an owl they will not searcg for "painting" or "art" but for "owl painting", I should include that topic rather then just the item in the title. Sometime I do list something as "a tea cup" but I should list it as "a handpainted tea cup with owls" or something like that. The more information, and the more exciting and relevant the title is, the better.

I've seen people on etsy go for interesting titles before, like "sunshine and stars necklace" to describe a necklace that has gold and silver in the pendent - I always thought it was sweet and goot marketing, but now I realize that they need ot have a more descriptive less fancyful title if they want to potimise their lisitngs for search angines. The thing is that a buyer who's looking for a necklace that's made of gold and silver will google "gold and silver necklace".

There are more things to analize I'm sure, but I think that even just those 4 facts are going to really change how I market my store and how I percive selling and making sales.

Thanks so much etsy for solving the analytics problem and making it possible for me ot use this tool.