Shopping Spree 01 - Julie Scheffer

My first shopping spree item arrived today! Horay!

One of the things I've learned (yet again) from this experience is that I really really really HATE to shop, online or offline it doesn't matter. It's OK when I'm buying art or craft supply, groceries or even cloths and props for shoots, but when it's something for myself, I have to think a 100 times before "do I really want this?" and "is this going to be useful?" and "is this a waste of money?" On a whole, not a bad habit, but when being pressed to shop, it's very annoying. Last month I gave a 200$ gift certificate to a friend because spending the money before the expiration date was too stressful.

But when I saw those, I knew I wanted them right away!



The artist that make those is called Julie Scheffer. She is listed on Etsy since 2007, but I think she only started selling at the end of April. she makes really nice ceramics and the coolest thing is that since I bought those she already made another sale.

I made my order on April 30, and the package got to me in May 6th, so basically a week long delivery time, which is pretty cool. I got an Email from Julie a day after I placed the order telling me it will be shipped in the next couple of days, which was very nice.

The cups were packed really well in bubble wrap and tape and the package contained a business card with a hand written thank you on the back side and... an extra cup! the listing was for 2 and I got 3! how cool is that?! They are beautiful, all made it safely and looks even better in reality then they did in the photos.

The price was 19$ and shipping was 5$ - which to me seem very affordable - there is something about 19$ that is really appealing to me somehow, I know it's "almost 20" but somehow the fact that it's less then 20$ makes it easier for me to spend money. Since I send pottery, I was amazed at the low price of shipping for this, more about that - in a sec.



I recommend everyone on checking Julie's beautiful shop and buy everything! (there are only 4 other listings so it won't take that much time...)

A couple of things that Julie and actually everyone can learn from this transaction:

The first thing, which I'm actually really bad at is how important a personal e-mail is upon receiving a new order. I don't buy often on Etsy and getting the e-mail, even if it's a simple "thanks for the order, package will be out on Saturday" line makes the buyer know that there is actually a person on the other side, it makes you feel like that person is professional and nice for letting you know. I often, as a seller, feels like I don't want to pile the buyers with junk mail and I don't write those e-mails and simply send out the package, as a buyer, waiting for a week without hearing from the seller would be really annoying. I would not treat this simple "Thanks, package will be out on a couple of days" massage as junk mail at all.



As suspected, the price of shipping, especially for 3 cups instead of 2, was not 5$ - not even close! by the postal stamp it was 13.65! I feel so bad for Julie! she charged 24$ for the whole thing, shipping included, and out of that, had to pay almost 14 for shipping! that means that she made about 3.5$ per cup - before expenses. That's really isn't enough for the work she put into it and it really sucks!

What can be done?

Julie send her package using Priority mail, it's great, but it's expensive. The cheapest way I found to send stuff is USPS first class mail. Sometimes with Priority over a certain price, it evens out, but still first class is cheaper. I'm not quite sure how it added up to 13.65, but each cup weigh 9 oz. so the whole package, with box was about 2 pounds with the box. On Priority mail - that's about 12.40, but on first class, that's 8.12 - a third less! when you start making more sales this becomes a big difference. If Julie would use First class (even with insurance which for this price range is about 1.60$) she'd still be making 4.5$ per cup instead of 3.5$.

Freebe

I LOVED getting the extra cup! usually I'm not a huge freebe fan, especially when those are cheap and irrelevant gift, but giving a third anything for free is cool, especially because she already know I love her cups (cause I just bought 2 of them) I don't know if Julie intend to give a 3rd cup with every 2 cup purchase or if this was on account of me being her first sale, but it was super cool.

However, at first, it made me feel a little uncomfortable - it seem to me like a really huge gift. I actually checked the listing again after opening the package to try and figure out whether I didn't notice and order 3 cups instead of 2. But it was a wonderful and huge gift.

A while ago, I took part in 2 truck shows for Christmas, I had a bowl full of mini notebooks and a bowl full of inspiration cards - both those were freebe gift, through both shows, people took a lot of cards, but not even one book was taken, I think people felt like it was too much for a freebe to take a notebook and didn't want to appere greedy. The extra cup, though making me feel really happy and very special, also made me feel a bit imposing, like I got something I didn't deserve.
This made me feel especially bad because of the high shipping price. Julie should have made 9.5$ for each cup, but after the extra cup and extra shipping - she only made 3.5$ - about a 3rd of what I wanted to pay for them (and even at 9.5$ though are cheap!).

If I were Julie, I would reconsider her freebe policy, there are a lot of small things she could make and give as a giveaway which would be smaller and still cool and won't make shipping more expensive. Like maybe a small ceramic tags for instance maybe on a leather lace that can be worn as a nacklace or a key chain, or a small ceramic plant marker or even book mark.

I'm still really happy I got a 3rd cup! it's really really cool!

What Else

Since julie already made 2 sales in her short Etsy experience I'm sure she'll go on doing well! A couple of other things she can do to generate some more views and sales:

Built an inventory
Right now there are only 4 listings in the store - 2 cup sets like mine, and 2 nesting bowl sets (which are really cool!) it still feels like the store is pretty empty, I like stores with 20 items or more - it makes me feel like there's a veriety to choose from.

Have a larger veriety of items
There are a lot of items ones can make with the basic "cup" shape - make a hole in the bottom and sell them as planters, make them taller to be used at toothbrosh holder or pencil holder, get a cork lid and sell them as a sugar bowl or honey jar and so on. The bowls can work as soap dish, pasta strainer (if you poke holes in it), a larger bowl can be used as a fruite bowl or salad bowl or to store anything in really.
A lot of times somebody doesn't like a style for kitchen but would love this style for office or bathroom - it's good to spread out.

Also, the listings only allow buyers to get sets - the cups comes in twos, the bowls in either 4 or 6. It might be a good idea to make listings with just one items in then.

Good Luck Julie! I hope your store makes a million sales!

You'd be making more sales if only...

As a part of my "Yay Money" project and researching stores with no sales I thought it might be cool to write about some of the stores I'm getting to see but don't buy from (by the way, I ordered 3 things already and waiting for them to arrive so I can write about them). I feel a little strange criticizing other people's business choices without them even asking for it, and I'm sure different things works for different people and also that people use Etsy in different ways. However, I think this is a good way for me to review some of my own Etsy experiences and share what works and doesn't work for me.

Saying that, I've decided to start with a topic that's especially difficult to write and talk about but that a lot of people think of which is:

You'd be making more sales if only your prices were lower

For this review, I'm proud to present the work of Dick Haakman from HaakmanGallery. Dick is a super talented painter, I love his style and sensitivity, and his work is excellent. I especially love his still lives. The store is in existence since March, have 12 beautiful paintings in it and haven't had any sales.

The reasons for it to me is pretty clear, the cheapest item is a 1,000$. I don't know about other shop owners, but in my experience, any single piece that is priced at over 60$ is hard to sell. It's a bit hard to hear, I know, but really, I have not manage to sell a painting for more then that.



Isn't it strange that we go to art galleries and see paintings that sells for thousands and tens of thousands of dollars and yet, we go online and beautiful pieces doesn't sell for a 1,000$ or so?! this have a few reasons:

1. Artists makes only a fraction of the gallery sale price. I just had the luck of getting a piece ready to be in a gallery show, Ned got a photo in an art book and a show, we had to do the math to price it. printing was about 150$, though we were lucky to claim a favor and get the print for free. Frame was 300$, the gallery takes 50% of final sell price. Basically, we priced the piece at 1,200$ and after gallery fee and frame, made 300$ of it, if we had to pay for printing it would be even less (or we'll have to push the price up) If we had an agent or manager, or signed up with a gallery, we would be getting even less. It really sucks, but that's how it is, after expenses, materials, gallery fee and so on, the artist makes about 10-25% of the sale price in a gallery.

2. Galleries appeal to collector while Etsy, mostly, target people who wants something cool to put in their apartment. Why is this important?! because A collector is a lot more likely to spend a lot of money on a piece they think (and mostly because the gallery endorse the artist) the piece will be worth more in the future, most people don't have a 1,000$ to spend on a painting if it's entire purpose is decorate a room.

When the artist is more famous and successful. It's a strange and pretty unfair vicious cycle, but that's the gallery business - when a gallery show an artist in their space they are basically saying "We think this person is worth taking notice off" the more the artist does this, the more they get attention and the value of their pieces go up.

It's strange to think about it, but the same piece can be worth 10$ or a million dollar depends on the history of the artist's fame and exhibition history.

So - what can be done?
What can Dick Haakman do to make sure he does generate some sales?!

Even though I read his profile, I can't really know how much his art worth as far as investments goes, if a collector do goes on Etsy, it would be helpful to have his exhibition history and, if possible, contacts in those galleries and links to those galleries so they can check if this is a good investment, lets say his last show was super successful and every painting sold for 10,000$ - then suddenly paying a 1,000 for one of his pieces seem like a great idea.

If Dick is targeting collector, he would need to draw them to Etsy on his own, as far as I know, most of those buy things through galleries, because that the gallery endorsement of an artist means that they stand a better chance of making money of the investment and because each piece that sells in a gallery makes the artist more incline to succeed in getting exhibited more and selling for higher prices in the future, which means the collector again, stand a better chance at making money of their investment.
And so - if Dick already sold some pieces and he is in connection with the collector, this is a good time to send them e-mails referring them to his store, also, it might be a good idea to look for galleries that show the same style of art and send them e-mails or letters urging them to check his online gallery.

Lets say both those plans doesn't work, it means Dick will probably have to find a way to lower his prices, if he wants to make any sales.
I know it takes a long time to make a painting and he might not want to, and so there are a few ways to create a product that would not take as much time and so he can price them cheaper:

1. Make smaller pieces - this is what I do, when I started selling paintings on Etsy I priced them at 70-60$ - non of it sold, one day I took a piece of paper I was about to start drawing on and cut it to 4 - it took me about the same amount of time to make 4 small paintings as it took me to make 1 big one - the painted surface was about the same, I priced each at 20$ - overall, I made more money of the sale of 4 small painting, but each buyer paid less for an original painting.

Strangely enough, a lot of people who saw the smaller cheap paintings bought 3-4 of them, they paid the same amount that they would for 1 big one, but I think the feeling of getting a good deal - a few paintings, made it easier for people to spend 80$.
Like those - some of those paintings are slightly larger then a postcard, but are strong enough to change a room.

2. Make Digital prints - either get a great scan or a great photograph of the painting, and do either a limited edition or an open edition of the artwork. The benefit of this is that even if you sell them for cheap, you only have to do the work on one - if you make a closed edition of 100 prints, and sell each for 20$ (if they all sell, which will be awesome) the artist get to make the 2,000$ AND keep the original painting to sell later or for himself. Like Peppermint - those are awesome (and cheap!)

3. Art Prints - this means learning an new method of work and maybe change style, but either doing block printing, etching, silk screens, gocco or monotype, means you can produce a work of art that have multiple copies, which means you both retain the artistic mechanics of work and can sell each copy for relatively cheap. Like Marissa's beautiful shop - she has a very successful Block prints shop, that sells beautiful and very affordable prints.

Whatever Dick Haakman chooses to do, I hope he gets lucky and sell everything in his shop! do check it out, his art is gorgeous!

yay!money!

Remember when a while ago I won 250$ in the apartment therapy tutorial competition?!that was about a month ago and the money stayed in my paypal account till now, I already had one nightmare about not spending it fast enough. There were just too many choices and wonderful things on Etsy that I want and I just couldn't decide.

And so, though the reasonable thing to do would be to spend it on some heirloom piece that would service me for a long time, like a leather bag or spend it all on 25 pounds of fudge, this money kept making me think of the first sale I ever had on Etsy. It was on late November, when I decided to pick up my long abandon store and make and list at least one thing every month to see what happens. Now, making one thing and listing it a day look like an easy work day, but then it looked like quite a challange. I've been doing it for 2 weeks, trying to promote and getting pretty discouraged, and then I sold a sock puppet I made to the awesome Queancy Pearson. It suddenly made all this making-money-of-art thing looks possible and that though it was a bit of a rude awakening to list things that I loveingly made for pretty small change and still not having people rush to buy everything, a little reality worth so much more then a hige fantasy.

And so I thought that the best thing I can do with a 250$ in Etsy money would be to give this awesome experience to other sellers and make them realise that they to, can make some money from making stuff.

So, for the next couple of weeks i'm going on a shopping spree in stores who never had a sale (I might bend the rules if I see something I really want and the store had very few sales so far), I'm going to try not to spend more then 25$ in each store, and try ot give this cool experience to 10 people. Also, I'm going to review the stores I'm buying from and hope that the blog feature will get them some more exposure.

I'm going to try one more thing in my search of stores that didn't get any sales yet - If I come across any that don't make sales for a reason that look obvious to me, I'm going ot critique them, again hoping the exposure would get them some attention.

If you are or you know any cool shops with no sales yet that you would like me ot critique or buy something from, please comment here. I can't promis to buy or critique any of those, but I will take a look at what they make, so at least they'll get some views out of it.